Our Mini-Festo
For a long time, making environmentally aware purchases meant spending a bonkers amount of money, doing a ridiculous amount of extra work, or settling for painfully substandard products.
This model of sustainability... wasn’t sustainable.
So... SOFi. (Pronounced Soh-FEE)
All of our products are made with real paper and without buzzwords.
They’re the type of compostable that doesn’t require a special separate facility.
And the type of biodegradable that you learned about in science class. (Put it in the ground, and it goes away in 60 days.)
And the type of paper that doesn’t absolutely deteriorate the second it gets wet. Because... you know… nobody should have to drink coffee with that ish.
Making people’s lives a little easier and the planet’s life a little longer?
We’ll drink to that. (Or at least, we’ll drink out of it.)
SOFi Paper Products
The new way to drink responsibly.
Brand Values
Our mission is to make “doing the right thing” just a little bit easier.
Meet our Co-Founders,
Brandon & Jordan
We've always had a thirst for life… and beverages. As kids, you could catch us chugging chocolate milk or Sunkist like it was our job. So, when we decided to start a business, it was a no brainer that we'd go into the straw industry.
Our mom was a chef who had us slicing and dicing in the kitchen from a young age, so we even know a thing or two about the hospitality industry. Although we didn't end up cooking for a living, we’re creating products for those who do. Our love for sustainability stems from our love for our home, Miami Beach. We love to surf but hate seeing all the plastic in the ocean. Our hope for the future is to catch waves without catching plastic, too. And that's where the name of our business comes in. "SOFi" stands for South of Fifth Street, the lower part of Miami Beach where it all started. It's a bustling area filled with locals and tourists alike, so it was only natural that the name came from the place that inspired us from day one.
We're proud to say that SOFi has evolved from being the best paper straw only found in Miami to a brand that creates the most innovative, sustainable paper products found all over North America! The best part is we’re just getting started.